MANAGEMENT OF INVESTMENT AND INNOVATION ACTIVITIES IN THE BUSINESS PLANNING SYSTEM OF UKRAINIAN ENTERPRISES
Scientific research, the main materials of which are presented in this
article, is devoted to determining the priorities of improving the management
of investment and innovation activities in the system of business planning of
domestic enterprises. The paper examines the process of investment and
innovation management in the general management of socio-economic systems
of the micro level, which is a complex and ambiguous process that directly
affects the efficiency of economic activity of economic entities in the long run.
It is determined that today an important task of managing the process of
formation of investment and innovation potential of economic entities is the
development and further improvement of the mechanism of interaction of
enterprises, innovation infrastructure and regional authorities in the field of
investment of innovative projects. radical redistribution of financial and cash
flows. The conditions for attracting investments created in Ukraine do not
ensure their massive inflow. Further economic development of industrial
enterprises requires the search for new approaches, non-traditional solutions,
maximum resource mobilization to effectively ensure the basic economic and
social objectives of production.
It is proved that the effective functioning of enterprises is ensured
primarily by the effective use of investment and innovation potential, without
which the actual business planning process is impossible. Business planning
can be seen as an effective, basic lever to ensure the functioning of enterprises
in the long run.