MARKETING PRINCIPLES OF MANAGING THE EFFECTIVE DEVELOPMENT OF THE UKRAINIAN SERVICE MARKET IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY

Keywords: marketing fundamentals, digital economy, effective development, management, market, consumer, price., DSUM

Abstract

The paper examines the basic marketing principles that ensure effective management of the development of the domestic market of services in the long term, prolonged term, in terms of reforming the socio-economic system of Ukraine and administrative-territorial reform and the formation of a digital economy based on accumulated positive experience in solving issues in the economically developed countries of the world.

 

Published
2021-01-03