FACTORS OF COMPETITIVE DEVELOPMENT OF THE ENTERPRISE UNDER THE TURBULENT EXTERNAL ENVIRONMENT
The article analyzes the factors of enterprise development in conditions of market competition. There is a definition of the concept of "competitive development of the enterprise". The classification of factors of competitive development was further developed, taking into account the turbulence of the modern market and the duagency of the interaction of the external and internal environment of the enterprise. The significance of the influence of turbulent and duagenic factors on the formation of the goals of competitive development of the enterprise is estimated.